Central PMQ, Creative Square | 10 x Together, 10 x The Celebration! PMQ Coffee Agenda 2025 returns in October

Description

Organised by PMQ and co-presented by Coffeeder, the annual coffee event PMQ Coffee Agenda will make a triumphant return from 31 October to 2 November 2025. Embracing the spirit of local creativity and dedicated to elevating the status of baristas, PMQ Coffee Agenda has been nurturing Hong Kong's coffee culture since 2018 through its yearly festivals, professional competitions, and countless cross-industry collaborations.

Marking its tenth gathering, this year's three-day event transforms into a grand coffee celebration, with an upgraded lineup and programme that's bigger and better than ever! Alongside a star-studded line-up of world champions, this year’s programme shines a spotlight on local prowess—bringing together award-winning Hong Kong baristas from overseas and the new “Gen C” (Generation Coffee) for a series of inspiring talks and coffee experiences. Over 40 local and international brands will join under one roof, together with the professional Hong Kong Barista Championship 2025 and a non-stop stage programme — inviting coffee lovers to gather, sip and savour every moment!

World Champions and Award-Winning Barista Take the Stage

As one of the pioneering large-scale coffee events, PMQ Coffee Agenda has long bridged local and international baristas, fostering exchanges that broaden horizons for the industry and enthusiasts alike. For this milestone tenth edition, the event welcomes four acclaimed international baristas, including Mikael Jasin from Indonesia, the newly crowned 2024 World Barista Champion (WBC), and Georgius Audrey Teja, the 2025 World Coffee in Good Spirits Champion (WCiGS). They will bring their celebrated Jakarta café concept Omakafé to Hong Kong for an immersive tasting experience. Also, Matt Winton from Switzerland, the 2021 World Brewers Cup Champion (WBrC), alongside Sierra Yeo, the 2022 UK Brewers Cup Champion (UKBrC) , will engage with coffee lovers at the festival and in an interactive session.

Another highlight is the return of three local baristas who have excelled overseas: Zenki Ho, the champion of the 2023 Hong Kong Brewers Cup (HKBrC) and owner of Moonshine Coffee Roasters in Taipei; Edmond Keung, 2nd place in the 2019 Canadian Brewers Cup (CBrC); and Charity Cheung, champion of the 2022 and 2024 French Brewers Cup (FrBrC) and 5th place winner at the 2024 World Brewers Cup (WBrC). Together with Frederick Bejo, the champion of the 2024 UAE Brewers Cup (UAEBrC), they will bring a variety of flavours from around the world and share their experiences from participating in international competitions.

10 Local Talent Shines! “Gen C” Newcomers and Champion Baristas Unite

Beyond the global spotlight, PMQ Coffee Agenda is rooted in Hong Kong’s specialty coffee scene — providing a platform for local baristas to connect and exchange ideas, pushing boundaries and growing with the industry. This year introduces three rising stars of “Gen C” (Generation Coffee) : Bavis Kwong, champion of the 2025 Hong Kong Brewers Cup (HKBrC); Ricky Chan, champion of the 2025 Hong Kong Coffee in Good Spirits Championship (HKCiGS); and Penny Pang, champion of the 2023 Hong Kong Barista Championship (HKBC). They will present the “3x Surprise: Gen C Coffee Experience”, using a single curated coffee, each will interpret it through their signature craft — hand-brewed, coffee cocktails, and espresso. Additionally, during the “Become a Judge: Sensory Experience” event, the three “Gen C” baristas will take on the role of participants while the audience acts as judges. Guided by WCC-certified judges Josie Cheng and Sophie Chan, they will use score sheets to evaluate their performances, offering an engaging and informative way to experience and understand the coffee judging process.

In addition, the event features seven local champion baristas and coffee experts who will be on-site for interactive sessions! Among them are Sofie Chan, champion of the 2025 World Siphonist Championship (WSC); Chloe Lai, who placed 6th in the 2024 World Coffee in Good Spirits Championship (WCiGS) and won the 2023 HKCiGS; Keith Tse, who placed 5th in the 2016 World Latte Art Championship (WLAC) and is a five-time Hong Kong Latte Art Championship (HKLAC) winner; and Timmy Lam, 2nd place in the 2019 World Coffee in Good Spirits Championship (WCiGS).

Coffee Market Lineup : Over 40 International and Local Brands

At the heart of the celebration is a curated marketplace featuring over 40 local and overseas brands spanning coffee, roasting, equipment, and gourmet delights – each with its own story and flair. This includes 10 exclusive collaboration units, all aimed at creating an extraordinary coffee experience!

Highlights include Urban Coffee Roaster’s collaboration with local brand Tankyu Distillery : the Ink Tonic blends coffee liqueur with gin for layered aromas and a silky finish. Stories Coffee partners with heritage brand Kung Lee to present Sugarcane Cold Brew and Peng Chau Mulberry Leaf Tea Coffee Yin-Yang. OneThird Coffee Roasters teams up with SLOK Chocolate to launch a coffee-cocoa creation. Beloved Tai Hang bagel shop Midnight Bread Club pairs with Islet Coffee Lab to serve perfect matches of fine Robusta coffees with their limited bakery items.

The event also welcomes gourmet, lifestyle and equipment brands. Dessert lovers should not miss TEEMTONEFAI’s latest Cold Brew Coffee Ice Cream created with Crew Coffee.

Homegrown bakery Formless Daily and café A Day We11 Spent will offer handcrafted bakes. Dim sum fans should seek out Explicit Spices for siu mai with house-made sakura shrimp chilli oil—umami and moreish. To elevate your home coffee ritual, explore brewing tools and artisan wares from momogawanou.

Endless Coffee Activities, Live On Stage

Those following Hong Kong’s competitive coffee scene should keep a keen eye on the Hong Kong Barista Championship 2025. Watch veterans and rising talents vie for the crown, witness the birth of a new champion, and share in the culmination of years of dedication.

Between discovering signature blends and characterful brands, make time for our high-energy stage programme. From DJ sets to the exhilarating “Latte Art Battle”, water and coffee tasting challenges, the energy will be electric! Beyond the stage, more coffee adventures await: join Coffeeder’s guided coffee tours spotlighting standout vendors; book the “Omakafé” experience led by 2024 World Barista Champion Mikael Jasin—where specialty coffee meets the spirit of omakase for a cup-by-cup journey of surprises; meet 2021 World Brewers Cup Champion Matt Winton for sharing and cupping of competition-grade coffees. Curious about the latest coffee trends? How do popular coffee brands come to be? Can coffee beans be sustainably grown in Hong Kong? The PMQ Coffee Agenda offers a series of tasting sessions and workshops that will guide everyone into the fascinating world of coffee!

Tenth-edition Exclusive Tasting Set Launches

To celebrate the tenth PMQ Coffee Agenda, the limited-edition PMQ Coffee Agenda 2025 Tasting Set launches, featuring a special tasting cup and four tasting coupons (one 50 ml serving per coupon), allowing guests to sample freely at selected vendors during the event. The PMQ Coffee Agenda Tasting Cup has become a fan favourite for its thoughtfully designed rim that elevates aroma, flavour and mouthfeel, paired with a stylish, outdoors-inspired woven lanyard for hands-free ease. Each year brings a new colourway; and debuts Indigo and Dusty Pink for this year—must-have keepsakes for coffee aficionados. The PMQ Coffee Agenda 2025. Tasting Set is priced at HK$160 and will be available on-site and for online pre-order, while stocks last.

PMQ Coffee Agenda 2025
Organiser : PMQ
Co-organiser : Coffeeder
Date : 31 October (Friday) - 2 November (Sunday), 2025 
Time : 11:00 AM - 7:00 PM
Venue : Courtyard & Marketplace, G/F, PMQ, 35 Aberdeen Street, Central Details and Enquiries : Official Website
Social Media : Instagram @pmqcoffeeagenda、@pmqhkdesign；Facebook PMQ 元創方

Local and International Award-Winning Coffee Brands and Specialty Shops

International Champion Baristas and Brands

-       Mikael Jasin (2024 World Barista Champion) & Georgius Audrey Teja (2025 World Coffee in Good Spirits Champion) @ Omakafé

-       Matt Winton (2021 World Brewers Cup Champion) & Sierra Yeo ( 2022 UK Brewers Cup Champion) @ Rose Coffee Roasters

-       Zenki Ho (2023 Hong Kong Brewers Cup Champion) @ Moonshine Coffee Roasters

-       Frederick Bejo (2024 UAE Brewers, Cup Champion) @ Archers x Charity Cheung (5th Place, 2024 World Brewers Cup)

-     Edmond Keung (2nd Place, 2019 Canadian Brewers Cup) @ Moving Coffee Roastery

Local Champion Baristas

-       Chloe Lai (6th Place, 2024 World Coffee in Good Spirits Championship)

-       Eric So (2024 Hong Kong Brewers Cup Champion)

-       Keith Tse (5-time Hong Kong Latte Art Championship)

-       Kwan Lam (Champion of the 2024 Hong Kong Latte Art Championship)

-       Sofie Chan (Champion of the 2025 World Siphonist Championship)

-       Timmy Lam (2nd place, 2019 World Coffee in Good Spirits Championship)

-       Zenki Ho (2023 Hong Kong Brewers Cup Champion)

Gen C (Generation Coffee) Award-Winning Young Baristas

-       Bavis Kwong (2025 Hong Kong Brewers Cup Champion)

-       Penny Pang (2023 Hong Kong Barista Champion)

-       Ricky Chan (Champion of the 2025 Hong Kong Coffee in Good Spirits Championship)

Local Coffee and Roasting

-       Urban Coffee Roaster x Tankyu Distillery

-       OneThird Coffee Roasters x SLOK Chocolate

-       Stories Coffee x Kung Lee

-       Islet Coffee Lab x Midnight Bread Club

-       WPM x Liwei

-       Oatly x Stone Coffee

-       Brita x Fox Coffee

-       roastwork

-       Return Coffee

-       Lazzy Project

-       Sipper Coffee

-       Crew

-       Page Common Coffee House

-       BUFFEE

-       Ramie Coffee & Chocolate

-       Smoky Shark

-       Three by One Coffee Roastery

-       Moonway Coffee x Relax Coffee

-       Third Coffee Roastery

-       Yoi Coffee & Bakery

-       Hara Kako

-       Silver Lining Coffee Workshop

-       Orli Coffeeworks

-       Coffee Galaxy

-       Puer No Stone Coffee

Gourmet

-       Amaze Dumplings

-       Explicit Spices

-       Formless Daily x A Day We11 Spent

-       LoCoFARMS

-       TEEMTONFAI

Lifestyle and Coffee Equipment

-       Fellow x Concept Avenue

-       momogawanou

Exciting Coffee Events

For registration details, please stay tuned to PMQ Coffee Agenda's announcements. Website: https://www.pmq.org.hk/event/pmq-coffee-agenda-2025/?lang=en 
Instagram: @pmqcoffeeagenda
Facebook: @PMQHK

Hong Kong Barista Championship 2025
  
The annual coffee event, the 2025 Hong Kong Barista Championship, will be held during PMQ Coffee Agenda! Rising stars and seasoned baristas will compete in several intense rounds! The champion barista will represent Hong Kong in the 2026 World Barista Championship next year in Panama City, Central America, vying for the title of the world's best barista! Coffee enthusiasts eager to keep up with local coffee trends should come to support the competitors and witness the birth of the new champion barista of Hong Kong!

Date : 30-31 October (preliminary round) ; 1 November (semi-final) ; 2 November (final)
Time : 10:00AM - 6:00PM
*Any changes to the actual competition time will not be announced separately
Location : Qube, 2/F, Block A, PMQ
Organiser : Hong Kong Specialty Coffee Association
Fee : Free

Experience the Craft of World-Class Award-Winning Baristas
  
Omakafé Experience : Taste World Champion Mikael Jasin's "Coffee Omakase"

The concept of Omakase combined with coffee has become a major trend in recent years. 2024 World Barista Champion Mikael Jasin is well-known for this at his coffee shop Omakafé in Jakarta. At PMQ Coffee Agenda 2025, everyone will have the chance to experience the Omakafé experience! Participants will taste three cups of coffee beverages and one cup of non coffee beverage personally designed and crafted by Mikael Jasin, with surprises in the tasting methods, coffee beans, and flavours, fully experiencing the endless possibilities of coffee and the master’s craft.

Date : 31 October - 2 November (Friday to Sunday) 
Time : 1:30PM-2:15PM; 3:00-3:45PM; 4:30-5:15PM
Location : PMQ Taste Library, H504, Block B, PMQ 
Guest : Mikael Jasin（2024 World Barista Champion） 
Language : English
Capacity : 6 pax per session 
Fee : HK$480 per person

Meet the World Champion Matt Winton: Sharing & Cupping of Competition Coffee

2021 World Brewers Cup Champion Matt Winton will select competition-grade coffee beans for a cupping session, allowing everyone to taste the diverse flavours of coffee and experience the unique characteristics of competition-level beans.

Date : 2 November (Sunday) 
Time : 3:00PM - 4:30PM
Location : S710-711, Block A, PMQ
Guest : Matt Winton（2021 World Brewers Cup Champion）
Language : English 
Capacity : 25 pax
Fee : HK$400 per person

Brewing Masterclass with French Champion Charity Cheung

Charity Cheung, who ranked 5th in the 2024 World Brewers Cup and the champion of the 2022 and 2024 French Brewers Cup, will host a brewing master class at PMQ Coffee Agenda 2025! She will share how to choose the best water for coffee brewing, including water TDS levels, mineral content, and how to make your own brewing water or select suitable bottled water. Charity will brew three cups of coffee using three completely different types of water, and participants will have the opportunity to taste and experience how water quality impacts coffee flavour.

Date : 2 November (Sunday) 
Time : 11:00AM - 12:30PM
Location : PMQ Taste Library, H503, Block B, PMQ 
Guest : Charity Cheung (5th Place, 2024 World Brewers Cup, Champion of the 2022 and 2024 French Brewers Cup)
Language : Cantonese & English 
Capacity : 8 pax
Fee : HK$580 per person (All participants will receive a 50g pack of Archers coffee beans.)

Meet World Champion Sofie Chan: Experience Siphon Brewing

Sofie Chan, representing Hong Kong, recently won the 2025 World Siphonist Championship in Tokyo. Join us to hear her journey from local competitions to the global stage, including her preparation, coffee bean selection, and brewing techniques. Attendees will taste three champion-level coffee beans and discover the unique richness of siphon coffee.

Date : 31 October (Friday) 
Time : 5:30 PM - 6:30 PM
Location : PMQ Taste Library, H503, Block B, PMQ 
Guest : Sofie Chan (Champion of the 2025 World Siphonist Championship)
Language : Cantonese 
Capacity : 12 pax per session 
Fee : HK$380 per person

Engage with Award-Winning Young Baristas
  
3x The Surprise: Gen C Coffee Experience

One coffee, three experiences. The new generation of "Gen C" (Generation Coffee) will gather at Coffee Agenda 2025 to share their passion for coffee! Three "Gen C" baristas, Bavis Kwong, Penny Pang and Ricky Chan will each showcase their unique skills using a selected coffee bean, presenting hand drip coffee, coffee cocktails, and espresso with distinct flavours. Step into the world of specialty coffee and experience the power of the new generation of baristas!

Date : 31 October - 2 November (Friday to Sunday) 
Time : 11:30AM - 12:15PM ; 12:45PM - 1:30PM ; 2:00PM - 2:45PM
Location : Courtyard, G/F, PMQ
Guest : Bavis Kwong (2025 Hong Kong Brewers Cup Champion), Penny Pang (2023 Hong Kong Barista Champion) & Ricky Chan (Champion of the 2025 Hong Kong Coffee in Good Spirits Championship)
Language : Cantonese 
Capacity : 6 pax per session
Eligibility : Participants must be 18 years old or above 
Fee : HK$160 per person

Sensory Experience
 
Become a Judge: Sensory Experience

Baristas possess extraordinary coffee knowledge and skills, but what does it take to become a coffee judge? Three award-winning “Gen C” young baristas will take turns in taking on the role of the “competitor.” Under the guidance of world coffee judging experts, participants will taste coffee flavours, aromas, textures, and balance, and observe the barista’s skills, creativity, expression, and overall performance. This casual yet professional atmosphere is suitable for everyone, regardless of coffee experience!

Date : 31 October - 2 November (Friday to Sunday) 
Time : 3:30PM - 4:00PM ; 4:30PM - 5:00PM ; 5:30PM - 6:00PM
Location : Courtyard, G/F, PMQ
Host : Josie Cheng or Sophie Chan (Certified Sensory Judge of World Coffee Championships) (*one judge persession)
Guest : Bavis Kwong (2025 Hong Kong Brewers Cup Champion), Penny Pang (2023 Hong Kong Barista Champion) & Ricky Chan (2025 Hong Kong Coffee in Good Spirits Championship Champion) (*one barista per session)
Language : Cantonese Capacity : 6 pax per session
Eligibility : Participants must be 18 years old or above 
Fee : HK$120 per person

Coffee Tour
  
Coffee Tour: A Journey of Coffee Essence

Join the Coffeeder team on a coffee journey! The team will highlight this year's featured brands while you savour selected coffees from several local brands. Coffee enthusiasts will surely be delighted!

Date : 31 October - 2 November (Friday to Sunday) 
Time : 12:30PM - 1:00PM
Location : Courtyard & Marketplace, G/F, PMQ 
Host : Coffeeder
Language : Cantonese Capacity : 8 pax per session 
Fee : HK$90 per person

Coffee Sharing

The Art Of Opening A Coffee Shop: Branding and Marketing Stories

How is a popular coffee shop created? This sharing session features the founders of the renowned specialty coffee brand Knockbox Coffee Company and independent local coffee shop Hara Kako, as well as the marketing manager of the beloved coffee brand Blue Bottle Coffee. Together, they will dive into the art of building a remarkable coffee brand, from visual identity and customer experience to branding and marketing strategies. Whether you are a coffee shop enthusiast or an aspiring entrepreneur, this conversation will surely inspire new ideas!

Date : 1 November (Saturday) 
Time : 3:00PM - 4:30PM
Location : S710-711, Block A, PMQ
Moderator : Keith Chan (Founder, Hintegro; Interior Designer)
Speakers:
●                   Patrick Tam (Founder, Knockbox Coffee Company)
●                   Rachel Leung (Senior Brand Manager, Hong Kong and Singapore, Blue Bottle Coffee)
●                   Terence Ma (Co-founder, Hara Kako)
Language : Cantonese 
Capacity : 30 pax
Fee : Free

The Future of Coffee: Sustainable Farming

As climate change challenges coffee harvests and consumer habits shift, how are coffee farmers adapting to face the future? Moderated by Yip Tsz Lam from Kadoorie Farm and Botanic Garden, this dialogue brings together Mike, founder of Seed to Cup, and Katie, person-in-charge of Lai Chi Wo Experimental Farm for Sustainable Agriculture — two pioneers championing sustainable coffee cultivation in Hong Kong. They will share firsthand experiences and challenges of growing coffee locally, from land revitalization and farming methods to cross-sector and community collaboration. Each step, from seed to cup, weaves a story worth savoring.

Date : 31 October (Friday) 
Time : 3:00PM - 4:30PM
Location : S710-711, Block A, PMQ
Moderator : Yip Tsz Lam (Manager, Regenerative Agriculture Department, Kadoorie Farm and Botanic Garden)
Speakers : Katie Chick (Assistant Director, HKU Centre for Civil Society and Governance; Person-in-charge, “Lai Chi Wo Experimental Farm for Sustainable Agriculture”; Assistant Instructor, CQI Q Processing) & Mike Sim (Founder, Seed to Cup)
Language : Cantonese 
Capacity : 30 pax
Fee : Free

 Sunset Jazz Kissa

Coffee and music have always been a perfect match. Get ready to experience Japan’s 100-year old Jazz Kissa culture under the guidance of Andrew, co-owner of local jazz kissa, and Eriskon Ting, guest chef of PMQ Taste Library. Enjoy hand-brewed specialty coffee and light bites while listening to a curated selection of vinyl records spanning classic and modern jazz. As day turns to dawn, slow down and savor the moment in an evening of good coffee, great music, and sweet company.

Date : 1 November (Saturday) 
Time : 5:30 PM - 6:30 PM
Location : PMQ Taste Library, Room H504, Block B, PMQ 
Host : Andrew (Co-founder, CODA) & Erikson Ting (Guest Chef at PMQ Taste Library, Musician)
Language : Cantonese 
Capacity : 20 pax
Fee : HK$150 per person

Stage Activities and Performances
 
Liwei x Ringo x WPM- Latte Art Battle

Latte art is both an art form and a therapeutic experience. If you're passionate about latte art techniques and designs, don’t miss the Latte Art Battle at PMQ Coffee Agenda 2025! Organized in collaboration with WPM, participants will compete in a series of intense rounds and have the opportunity to exchange insights with Liwei Hsuan, the 2022 Osaka Latte Art Champion, experiencing the charm and depth of latte art. The four-hour competition will take place on the ground floor stage, where everyone can enjoy the lively and exhilarating atmosphere.

Date of the Final competition : 31 October (Friday) 
Time : 12:00 PM - 4:00 PM
Location : Marketplace, G/F, PMQ

Brita - Water Tasting Game

A perfect cup of coffee relies not only on the quality of the coffee beans and brewing techniques but also on the quality of the water used. Is soft water better than hard water for brewing? Join the water tasting challenge to experience the flavour differences before and after filtration and redefine what "good water" means.

Date : 1 November (Saturday)
Time : 1:00 PM-1:30 PM; 15:00 PM-15:30 PM
Location : Marketplace, G/F, PMQ 
Fee : Free

Master of Sensory: Flavours Flight — Brewed Equal by Fellow Aiden

In an era where specialty coffee is becoming mainstream, everyone can be a coffee connoisseur! If you want to delve deeper into the secrets of coffee flavours, consider joining our tasting session. During this event, the Master of Sensory will brew selected coffee beans from local Urban Coffee Roaster or Canadian Moving Coffee using the Fellow Aiden, demonstrating how processing methods and origins shape flavour profiles.

Date : 2 November (Sunday)
Time : 1:00 PM-1:30 PM; 3:00 PM-3:30 PM
Location : Marketplace, G/F, PMQ 
Fee: Free

Live DJ Performance
  
Join us for live performances by local DJs, where you can enjoy coffee while immersing yourself in music and rhythm!

Date : 31 October - 2 November (Friday to Sunday) 
Time : 4:30 PM - 6:30 PM
Location : Marketplace, G/F, PMQ
Guests : Lili Forest, Jovin @ JVSY, Zora Chan 
Partner : SEEAHOLE

PMQ Coffee Agenda 2025 Tasting Set
  
To celebrate the tenth gathering with coffee lovers, PMQ Coffee Agenda is launching a limited edition Tasting Set, which includes a Tasting Cup (with a woven neck strap) and 4 tasting coupons. Coffee lovers can choose between Indigo or Dusty Pink Tasting Cup, and use the tasting coupons to enjoy 4 cups of drinks (50ml each) at selected vendors during the event.

Online Presale : https://pmq.hk/KieX3 
On-site Purchase :
Date : 31 October - 2 November (Friday to Sunday) 
Time : 11:00AM - 6:30PM
Location : Reception, Marketplace, G/F, PMQ 
Price : HK$160
*Tasting coupons are only valid at selected vendors during the event.
*Limited quantity of tasting sets available; while stocks last.